Success Story
Impact of visual UGC on Lenovo’s performance
Lenovo & Knexus
Lenovo is a global technology leader that designs, develops, and manufactures innovative products for a wide range of customers. It is a leader in the consumer electronics space and operates globally with its own range of recognisable product lines targeting different groups of technology users, focusing on businesses, gamers and students.
Lenovo & Knexus have developed a relationship over a two and a half year period. Through this cooperative relationship we have been experimenting with how to bring UGC, influencer and brand owned content into shoppers’ ecommerce buying journeys.
It is important for Lenovo to deliver digital customer experiences that reflect Lenovo’s status as one of the world’s leading consumer electronics companies.
The Challenge
Lenovo customers take longer than average when considering a purchase due to the high price point and complexity of their products. Product complexity often drives customers to conduct research to better understand the product range, including engaging with influencers through review videos, unboxing and comparisons. This takes customers off site to find the relevant content and seek external opinions (influencers or other users).
The Solution
Display UGC and brand owned content on product description pages to educate and provide social proof. By leveraging educational and social proofing content such as product unboxing, product tours and reviews, Lenovo equips its customers with the information needed to make an informed decision, faster. By leveraging social proofing content Lenovo can make their customers feel they are incurring less risk by purchasing.
We’ve been using Knexus AI for over two years and have been pleased to see its positive impact on the shopper experience and our conversion. Personalization and machine learning keep getting smarter to drive better results and it’s heavily automated, which saves a lot of resource requirements. In addition, the Knexus team is easy to work with and go above and beyond to support Lenovo in its business goals, including experimentation to drive segment performance.
Director & GM
EMEA eCommerce
See Knexus AI in action
Ready to harness your personalized shoppable UGC to increase ecom revenue? Watch the demo video and see how Knexus AI can help.
